The Marketing Collaboration Index

Cutting through the chaos with the power of an index for marketing

The Marketing Collaboration Index is an internal tool where Opal customers can benchmark themselves across a series of vectors in order to track growth. Combined with a library of workflows, brands can overcome inefficiencies and drive success with the Opal platform.

I worked closely with the executive and customer-facing teams at Opal to develop a sub-brand and supporting materials to benchmark, and chart growth around key targets in a language was both unique to the customer but in an actionable Opal framework. Supporting services like label taxonomies, and marketing efficiency audits, Opal is able to provide recommendations on a partner level to enable more cross-functional collaboration.

Marketing Collaboration Reports

Report Cover Designs

Marketing Collaboration Index Spot Illustrations

Workstream Iconography