Opal is where your favorite brands plan, build and deliver great content.
Overview
Marketers everywhere are scraping together static tools not built for modern marketing. How do you cut through the noise in a crowded space and truly connect strategy to execution? Opal needed a brand that could show up as a true friend of the marketer.
Outcomes
The result is a single, systemized identity that scales from pitch deck to product without losing its voice — sharper in the boardroom, still warm at the craft table.
- 40 systemized colors across 5 palettes
- 2 typefaces, 8-level type scale
- 7 logo lockups for every context
- One visual language, dashboard to deck
01—Logo
Primary logo
02—Color
A spectrum of light
Primary — Opal Blue
Cool grays
- Gray 900 #0A0C10
- Gray 800 #141820
- Gray 700 #1E2330
- Gray 500 #4A5468
- Gray 300 #9AA3B4
- Gray 100 #E8EBF0
- Gray 50 #F4F6F9
Iridescence — full scales
Semantic
03—Typography
“Creativity is the budget-friendly multiplier when systems are sane.”
Pairing
VC Garamond Condensed carries launch moments and narrative weight. Apercu handles operations, density, and UI so the product stays legible from first login to end-of-quarter reporting.
Type on color
Precision without the noise.
Signal you can see across the org.
Editorial calm for fast-moving teams.
Warmth for moments that celebrate progress.